You put the spring special on Facebook once, on a Tuesday, and by Thursday nobody who follows you remembers it. One offer can carry a whole month of posts.
Social Lead Builder
$1,250/mo
You run a spring tune-up special, or you are hiring, or you want past customers to remember you exist. Right now that means you post about it once, if you remember, and then nothing.
Social Lead Builder handles the steady posting and adds the campaign work around your offers: a run of posts built around one thing you are pushing that month. We write them from your own photos and jobs. You approve every one before it publishes. $1,250 per month, billed monthly.
The problem it solves
The usual complaint about social services is not that the posts were ugly. It is that they were filler. Generic holiday graphics, a quote over a sunset, or "Happy Friday from the team". Nothing tied to anything the business was actually trying to sell that month. So there was nothing to point at when the invoice came.
Say the plain part out loud: posting by itself does not reliably bring in leads for a local business. Any agency promising otherwise is why you are reading this page suspiciously. What organized campaign posting can honestly do is two things. It gives the person checking you out before they call a business that looks active and specific instead of dormant. And when you are pushing one particular thing, it stays in front of your existing followers and past customers. That could be the offer, the hire, or the service nobody knew you did. It lasts longer than the eleven seconds a single post lives.
Who this is for
Local businesses that already understand steady posting is table stakes and want the month organized around something specific: a promotion, a seasonal service, a hiring push, or a service most customers do not know you offer. One step up from the entry tier, with more volume and campaign structure.
How Creative Marketing AI helps
We write everything. Each month starts with you telling us what you want pushed: the offer, the season, the open position, the service that pays best and gets asked for least. We build a plan around that, mixing the campaign posts with regular proof-of-work posts so the feed does not read as one long advertisement. You see that plan in plain language before a single caption gets written.
Photos come from your business, because that is what makes the difference between your feed and every other contractor's feed. We send capture prompts: what to shoot, when, and from what angle, usually a before, an after, and one of the crew mid-job. Two minutes on site, not a production day. If your material is thin we will say so rather than fill the gap with stock images. Finished video and studio-grade product images are a separate Creative Studio package, not included here.
Every post waits for you. The caption and image get assembled. Then the post sits in an approval queue until you approve it from your phone, usually in under a minute. Reject it and it does not go out. This is not a formality at this tier. Campaign posts carry offers, prices, and deadlines. Those are exactly the things you do not want a stranger publishing in your name without a check.
Comments and messages stay with you. We do not answer your customers. If a campaign post starts pulling replies, we can flag it so someone on your side gets in there. Staffing your inbox is community management, and it is a separate scope. We would rather tell you that now. Otherwise you find out the hard way: a customer got a wrong answer about pricing from someone who does not work for you.
What's included
- A monthly plan built around one thing you are actively pushing, sent before writing starts: you approve the direction and not just individual captions.
- A campaign run around your offer, hire, or seasonal service, so the message repeats to your existing followers instead of disappearing after a day.
- An approval step on every post, so no offer, price, or deadline goes out under your name until you have read it.
- Posts built from your real jobs, customers, and questions, so the campaign has proof behind it rather than a graphic and an exclamation point.
- Capture prompts for what to photograph and when, so gathering material fits inside work your crew is already doing.
- A plain-English recap of what was planned and what published, so you can judge the month against the $1,250 instead of guessing.
How it works
- 1We ask what social is supposed to do for you this quarter: fill a slow season, move a promotion, fill a position, or keep past customers aware you are still there.
- 2You tell us the one thing to push this month. We build the plan around it and send it before writing anything.
- 3We write the captions in plain customer language and pair each with a photo from your material.
- 4You approve, edit, or reject each post. Nothing skips this step.
- 5Approved posts publish to your connected accounts on schedule, or we hand them over ready to post if you prefer to keep account access in house.
- 6At month end you get a short recap of what was planned, what published, and what we suggest pushing next.
Is it the right fit?
Good fit
- Businesses that run offers, seasonal pushes, or hiring drives and want each one to get more than a single forgotten post.
- Owners with visible work to photograph: job sites, before-and-after results, equipment, crews, finished rooms.
- Companies that want social handled on its own, separately from a website rebuild or search work.
- Owners who found the entry tier too thin on volume but do not need heavy monthly management.
Not the right fit
- Anyone reading "Lead Builder" as a promise of a lead count. It is not one. Nothing on this page guarantees calls, forms, or customers.
- Businesses that want social to lift Google rankings. That is search work and lives in the SEO packages.
- Owners who cannot supply photos, offers, or approvals. With nothing real coming from you, the campaign has nothing to stand on.
- Brands that need comments and messages answered through the day. That is community management, quoted separately.
- Businesses whose main need is short-form video every month rather than photo and text.
What you provide
- Your logo, brand colors or wording preferences, and the social accounts you already use.
- The thing you want pushed each month: the offer, the seasonal service, the open role, the underused service line.
- Photos from real jobs, plus announcements, before-and-after proof, and questions customers keep asking.
- Approval on captions and on any claim about price, results, discounts, deadlines, or a named customer.
- Account access, or a person on your side who can publish what we hand over.
Straight talk
- We do not promise leads, calls, followers, engagement, or reach. Results depend on your market, your offer, your competition, what you send us, and time.
- Social posting is not a substitute for SEO. Service pages, location pages, and Google Business Profile ranking work are different jobs.
- Automatic posting to X, formerly Twitter, carries a per-post fee from X, roughly $0.015 per post and about $0.20 with a link. Facebook, Instagram, LinkedIn, and Google Business Profile do not.
- Comments and direct messages are not monitored or answered unless community management is scoped and approved separately.
- Any discount, deadline, or price in a campaign post is yours to approve. We will not publish an offer you have not read.
- Regulated fields such as medical, legal, and financial need owner review before any public claim goes live.
Common questions
Does "Lead Builder" mean I will get leads?
No, and we will not write it that way. The name describes what the content is aimed at, not a result we can promise. Social posting on its own does not reliably produce leads for a local business. What it does honestly is keep an offer in front of people who already follow you. It also makes you look active to someone checking you out before they call.
Who writes the posts?
We do. You send material and pick what to push; we write every caption and assemble every post. Nothing arrives in your lap as a blank content calendar to fill in.
Can I approve posts before they publish?
Yes, every one. Each post sits in an approval queue with the caption and image ready, and you approve or reject from your phone. Anything with a price, discount, deadline, regulated claim, or customer in it should have your eyes on it. The workflow will not let it skip you.
What if I do not have good photos?
We start with what exists and tell you straight that the feed will look thin until better material arrives. Capture prompts make it easy for your crew to grab usable shots during jobs. Produced video and studio images come from a Creative Studio package, priced separately.
Who handles comments and messages?
You do. This tier writes and publishes. If a campaign post starts drawing replies, we can flag it. Answering customers is community management, and it has to be scoped and approved on its own.
Will this help my Google rankings?
Not directly. Keeping your Google Business Profile current helps a person who is reading it decide you are still operating. Ranking is a different job that needs service pages, location pages, technical fixes, and profile optimization.
Ready when you are.
Social Lead Builder — $1,250/mo.