Fitness / Studio / Wellness Facility
Gyms, studios and recovery spaces all sell the same thing: a reason to walk in the first time.
What Customers Ask First
What does it cost, when are classes, and what happens on my first visit. Every fitness business gets those three. Most sites answer the first with "contact us", which is where the visitor leaves.
Underneath is the real hesitation. Will I be out of place here. Sites showing actual members at actual class times convert better than sites showing stock models on equipment nobody owns.
What The Site Has To Show
A schedule that is right this week. Pricing with numbers, including the intro offer. First-visit instructions written for somebody nervous.
Instructors with real credentials, because in a studio the teacher is the product. Photos of your space, your people, your equipment.
Booking that finishes on a phone in under a minute.
Who This Fits
Gyms and CrossFit boxes, yoga and Pilates studios, barre, martial arts, dance, cycling, recovery and cryotherapy, and wellness centers. The buying question is the same across all of them. Only the vocabulary changes.
Pricing And Next Step
A new build starts at $3,500, typically $3,500-$7,500. Rebuilds start at $2,500. Run the free audit at `/audit` for a firm price, or see `/shop`.
The recommended website structure
/
classes-or-programs/
program-detail/
schedule/
memberships/
instructors/
facility-tour/
first-visit/
reviews/
locations/
contact/Homepage flow: hero-trial-offer → class-grid → schedule-preview → membership-cards → facility-tour → instructors → reviews → join-cta
What the owner platform includes
- Owner app for updates from a phone — voice drafting covers: class, workshop, recurring schedule item, instructor bio, membership note, announcement (everything reviewed before publish: staff schedule approval).
- Industry content modules: classes, schedule, instructors, memberships, workshops.
- Customer-facing app mode: scheduling.
- Media capture focus: trust tour.
What top sites in this industry do
- • classes
- • schedule
- • memberships
- • trainers
- • pricing
- • locations
See where your website stands.
The free audit scores your current site against what works in this industry.