Industries / Professional Trust / Advisory Office
Websites for Insurance Agents
Websites for insurance agents, built around what their customers search for before they call.
A new website for insurance agents starts at $2,500 for 5 core pages, built on the page structure below. The free audit scans the site you have now and gives you a firm price in about 60 seconds — no email needed to see the number. Website care is $99/mo for a rebuilt site, and it is included in every monthly plan (Base and Upgrade 1 to 4), which starts at $297 a month.
What Customers Ask First
People check a few things before they pick a insurance agent. They search how do insurance agents make money, how does insurance agents get paid, top 10 largest insurance brokers, and insurance brokers vs agents.
Those answers belong on the site, in plain words, where someone can find them without calling to ask.
When they are ready to buy they search independent car insurance agents, allstate life insurance customer service phone number, trusted choice independent insurance agents reddit, and allstate customer service number 24 hours. Those are the pages that need a price, a photo, and a way to get in touch.
What The Site Has To Show
Before anyone calls, they want services, team proof, credentials, resources, service areas, compliance notes, and contact steps. You keep it current yourself at `/manage`.
Pricing And Next Step
A new build for insurance agents starts at $4,500, typically $4,500-$9,000+. Rebuilds start at $2,500. Run the free audit at `/audit` for a firm price, or see `/shop`.
The recommended website structure
/
about/
team/
services/
service-area-one/
service-area-two/
service-area-three/
who-we-help/
resources/
reviews/
client-portal/
contact/Homepage flow: hero-consultation → trust-credentials → services-overview → who-we-help → team-preview → proof → resources → contact-cta
What top insurance agents sites do
- • team bios
- • service pages
- • resources
- • reviews/testimonials
- • consultation CTA
How people actually find insurance agents now
Advisory work is a trust decision made off a very short list. Most people never click through to a site at all now, so what Google shows about you before the click is doing most of the work.
- 72%
- look at three businesses or fewer before they pick oneBrightLocal, 2026
- 97%
- read reviews for local businesses. Consumers consult six review sites on averageBrightLocal, 2026
- 71%
- use Google Search at some point before they decideBrightLocal, 2026
- 68%
- of Google searches now end without a click to any websiteSparkToro with Similarweb, 2026
Sources: BrightLocal, 2026 · SparkToro with Similarweb, 2026. US consumer research. Reviewed . We only publish statistics with a named publisher and a date.
More in Professional Trust / Advisory Office
Built for how insurance agents actually win customers.
The free audit compares your current site against this structure.