Industries / Vehicle Dealer / Inventory
Websites for Motorcycle Dealers
Your inventory feed is the website. Everything else is the frame around it.
A new website for motorcycle dealers starts at $2,500 for 5 core pages, built on the page structure below. The free audit scans the site you have now and gives you a firm price in about 60 seconds — no email needed to see the number. Website care is $99/mo for a rebuilt site, and it is included in every monthly plan (Base and Upgrade 1 to 4), which starts at $297 a month.
What Customers Ask First
Is that unit still there, what is the out-the-door number, and what will you give me for my trade. Riders shop three dealers in a browser and drive to one.
The out-the-door question is the one that decides it. Freight, setup, doc fee and tax are where motorcycle pricing gets its reputation. The dealer who is straight about them online gets the call.
The Pricing Problem, Specifically
Most dealer sites show MSRP, or show nothing and say "call for price". Both lose the shopper who is trying to compare.
There is a middle path: publish the selling price, then show the add-ons as a named line rather than a surprise at the desk. It does not mean giving away margin. It means the number on the screen and the number on the paperwork are recognisably related.
Units that sold three weeks ago and still show as available cost you more than any of this. A feed that goes stale is a customer who drives out and leaves angry.
What The Site Has To Show
New and used inventory from your DMS feed, with real photos of the actual used units, not stock images. Mileage, colour, VIN, and status that reflects the floor today.
Financing pre-qualification and a trade appraisal form that asks enough to be useful. Parts, service and apparel as their own paths, because those are the repeat revenue.
Brand and model landing pages for what you actually stock. Service scheduling.
You control featured units, promotions and events at `/manage`.
Pricing And Next Step
A new build starts at $7,500, typically $7,500-$18,000+. Rebuilds start at $2,500. Run the free audit at `/audit` for a firm price, or see `/shop`.
The recommended website structure
/
inventory/
new/
used/
featured/
specials/
finance/
apply-online/
payment-calculator/
sell-or-trade/
service/
schedule-service/
parts/
about/
reviews/
contact/Homepage flow: hero-inventory-search → featured-inventory → finance-cta → trade-value → service-parts → reviews → location-cta
What top motorcycle dealers sites do
- • new inventory
- • used inventory
- • financing
- • service
- • parts
- • specials
- • trade/sell
How people actually find motorcycle dealers now
Vehicle buyers look in several places before they ever walk onto a lot, and most of that looking happens on a phone. Your inventory needs to be findable and current wherever they check.
- 75%
- use more than one place to look before choosing a businessBrightLocal, 2026
- 71%
- use Google Search at some point before they decideBrightLocal, 2026
- 72%
- look at three businesses or fewer before they pick oneBrightLocal, 2026
- 73%
- of local business searches start on a phoneBrightLocal, 2026
Sources: BrightLocal, 2026. US consumer research. Reviewed . We only publish statistics with a named publisher and a date.
Built for how motorcycle dealers actually win customers.
The free audit compares your current site against this structure.